Sunday, June 22, 2014

Toy company settles suit against Beastie Boys

The Beastie Boys may be rocking, but it looks like the GoldieBlox toy company is rolling.

The Oakland-based toy company, which makes engineering-type toys that target young girls, has settled a lawsuit against the Beastie Boys, the New York hip-hop band first formed in the 1980s that went on to huge success, over its parody of their song, Girls, in a promotional video that went viral.

An agreement to dismiss the claim was filed Monday in U.S. District Court, according to a report in the Oakland Tribune. No details of the settlement were released.

GoldieBlox seemingly came out of nowhere to national fame early this year when its 30-second TV commercial featuring girls tossing away their dolls in favor of engineering toys appeared on the Super Bowl.

The toy maker didn't pay for air time, but won a small business contest for the free Super Bowl ad sponsored by Intuit.

The company's stated goal is to "disrupt the pink aisle" in the toy store with toys that introduce girls to engineering at an early age. More than 87% of engineers are male vs. 13% females, according to the National Science Foundation.

GoldiebBlox filed suit in November, seeking to pre-empt any possible claims of copyright infringement over the repurposed song.

The video, which shows young girls singing about science and engineering, was viewed millions of times before it was removed from YouTube.

The Beastie Boys countersued GoldieBlox in December. The newspaper says it was not immediately clear if Monday's settlement would have any effect on that claim.

The hip-hop group has a blanket ban on using their songs in advertisements.

Contributing: Associated Press

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